I am writing this blog entry as fast as I can type because I am so impressed by the company Zappos.com. I'm so darned impressed because my first experience with the company was a WOW experience. It was a WOW experience because I heard of the company through a great little magazine that's tough to find called 'Networking Times.' Through the article it explained how Zappos was different and how they want to give things like a 'WOW' experience to it's customers.
The next thing I know, I'm trying to learn anything and everything about the company and I stumbled upon a give away whereby Tony was giving away a free advance copy of his new book to bloggers. You had to provide the website and ensure that it was active and you could have a chance at getting one. I nearly jumped out of my chair at the chance and submitted my blog.
Literally, the next day I came home from work and there was a package waiting for me from UPS. I wasn't sure what it was and then I opened it up and there were two copies of Delivering Happiness!!! The book sure lived up to its title as I was extraordinarily happy. Then, the next thought that came into my mind is I want to tell everyone I know about this experience; I want to blog about it, tweet it, update my status of it on Linkedin and Facebook.
The next thought I have is I am a loyal and devoted fan of Zappos.com. My next shoe purchase is going to be from Zappos.com and the next other item that I want to buy - if it can be bought on Zappos.com, I will be buying it from Zappos.com.
I'm going to do this because they gave something to me that was more than just a book, it was a surprise, something that I was not expecting. The next reason I'm going to do this is because this is more than any other company has given me and I have bought a lot of stuff from other stores in my life. Third, is because I trust that they will deliver!
So, what does this mean to everyone else out there? Well - for the first time in my life I feel like I'm amidst a revolution. A revolution whereby the gold standard of business just won't cut it anyomore. This is the new 'hyper' standard of business. A business model that engages customers, makes them feel special, reaches other customers through word of mouth faster than advertising, and delivers a WOW experience!!!
Everyone out there - wake up because whatever you thought your business model was, throw it out the window, or watch you lose business to companies like Zappos.com!
Also, as a treat I will be giving away a free copy of Delivering Happiness to my readers! Yep, that's right a free copy and the book doesn't come out until June! I'll be giving away the copy at the beginning of May and the winner will be chosen by the person who gives me the best advise, or idea, or suggestion, etc. to help me improve my blog. All you have to do is send me an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
I wish you all the success in the world, now go out and BE the difference!
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