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  • BE PREPARED TO BE WRONG

    Created: Monday, 28 December 2009 20:31 Author: Michael Kroll
    "Long-range goals keep you from being frustrated by short-term failures."- James Cash Penny Recently, my son has begun to learn how to walk and I am amazed at the number of times he falls down and then gets back up again. In fact, there are even times h...

  • HOW DO YOU CHANGE THE MARKETING GAME?

    Created: Tuesday, 22 December 2009 19:42 Author: Michael Kroll
    Many businesses claim they offer the best service, others will say they have the lowest prices and then some assert they have the best product. In my opinion, these strategies are becoming more difficult to sustain and it is even more difficult for a busi...

  • BE REMARKABLE

    Created: Monday, 21 December 2009 22:08 Author: Michael Kroll
    When I leave a meeting, I ask myself "Did the person I just met think I'm remarkable? Would they remember me three or six months down the road? Would they remember anything we talked about?" I believe many of us do not ask these questions of ourse...

  • The only thing left you can't commoditize

    Created: Wednesday, 16 December 2009 22:32 Author: Michael Kroll
    The other day I was thinking about the services that businesses provide; the products that businesses provide and the various other elements that make up a business. Then I thought, how do businesses go about promoting their service or product? There are ...

  • LIFE IS AN IMPROVISATION

    Created: Saturday, 12 December 2009 00:17 Author: Michael Kroll
    Late one evening at a recent Christmas party a very interesting person gave me some excellent advice. He said, "If we could all realize that life is not a recipe, we would be so much better off." Later that evening I thought about what he said and I reali...

  • USE THE WHOLE BUFFALO

    Created: Thursday, 10 December 2009 21:37 Author: Michael Kroll
    Back in the old days, the Native American Indians knew how precious every part of the buffalo was. When they killed a buffalo, they used the hide, the meat, and the heart, just to name a few. They used every part because they understood the value of the e...

  • IMAGE, BRAND AND REPUTATION

    Created: Sunday, 06 December 2009 18:22 Author: Michael Kroll
    I have been in business with fortune 500 companies all the way down to mom and pop shops with three employees. No matter how big or how small you are you, the only way I have seen those companies succeed is when they follow through on their promises. This...

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